FARMA say this about the award –

“With an increasing number of new shops, markets and PYO coming into the sector each year, FARMA wants to award the hard work and effort taken by these businesses during their first years. The award is open to any farm retailer who has been open for less than 3 years. The judges will be looking for businesses that show a real commitment to produce from the farm while also ensuring that the business is being built on sound financial footings.The challenges which face a business during its first 3 years of trading are immense. For a business to survive this period is a success in itself. Hard work, focus and leadership are all skills which a new business owner must show during this period. If the business can achieve both business security during this period while also maintaining its commitment to developing sustainable supply chains, then it’s a business which has the potential to win this award.”